Chief Executive Officer & Co-Founder, New Capital Link

Rachel Buscall is the visionary CEO and Co-Founder of New Capital Link, a multi-award-winning alternative investment firm that has achieved exponential growth under her leadership. With her strategic acumen and unwavering commitment to excellence, Rachel has established New Capital Link as a prominent player in the alternative investment landscape, consistently delivering impressive year-over-year returns to clients.

Leadership Excellence

As CEO of New Capital Link since October 2020, Rachel has guided the firm to numerous prestigious accolades, including “Alternative Investment Provider of the Year” and “Best London Boutique Investment House” recognition. Most recently, New Capital Link was honored as the “Best Boutique Alternative Investment Firm 2024” at the Private Equity and Venture Capital Awards by Wealth & Finance International.

Professional Background

Rachel’s career began in the financial sector, where she demonstrated exceptional analytical skills and business acumen as a Pension Administrator at Harris Knights and Co from 2008 to 2012. This foundational experience in financial services provided her with deep insights into investment management and client service excellence.

Her entrepreneurial spirit emerged when she successfully founded and operated her own business venture from 2012 to 2017, developing crucial leadership skills and business operational expertise. This experience proved invaluable in understanding the complete business lifecycle and the importance of sustainable growth strategies.

Investment Philosophy & Approach

Rachel’s investment philosophy centers on identifying scalable, high-potential business opportunities while maintaining rigorous standards for investor security and ethical criteria. Her approach balances growth opportunities with established business models that have proven their value in the marketplace, ensuring consistent returns for New Capital Link’s sophisticated investor base.

Under her leadership, New Capital Link has achieved remarkable milestones, including:

A successful mining IPO listing on the London Stock Exchange

Strategic collaboration with a leading AI specialist who is a preferred Nvidia partner

Development of a social housing bond with ties to government entities such as Homes England, creating positive ethical impact

Strategic Vision & Market Expertise

Rachel possesses an exceptional ability to identify and capitalize on significant market trends across multiple sectors. Her forward-thinking decision-making and strategic vision have earned her recognition throughout the business community. She specializes in connecting international sophisticated investors, UHNW, and HNW investors with carefully curated investment opportunities worldwide.

Her expertise spans:

Alternative investments and private equity

Cross-border investment facilitation

Strategic partnership development

Portfolio diversification strategies

Ethical investment criteria implementation

Business Diversification & Innovation

Demonstrating her commitment to strategic diversification, Rachel recently acquired an F45 Training franchise location, expanding her business portfolio into the health and wellness sector. This strategic move aligns with her investment philosophy and showcases her ability to identify valuable opportunities in growing markets.

Professional Development & Recognition

Rachel is a respected Member of the Institute of Directors (IoD) East of England, reflecting her commitment to maintaining the highest standards of corporate governance and professional development. Her educational background includes A-levels in Business from Moulsham High School, where she achieved distinguished academic performance.

Core Competencies

Strategic Leadership: Proven ability to scale businesses and deliver consistent growth

Investment Expertise: Deep understanding of alternative investments and market dynamics

Client Relations: Excellence in managing relationships with sophisticated global investors

Risk Management: Comprehensive approach to investment security and due diligence

Innovation: Consistently identifying emerging market opportunities and trends

Personal Attributes

Rachel is known for her:

Visionary Leadership: Ability to see opportunities others miss and execute strategic initiatives

Ethical Standards: Unwavering commitment to high ethical criteria in all business dealings

Global Perspective: Extensive international network and understanding of global markets

Results-Driven Approach: Focus on delivering exceptional outcomes for clients and stakeholders

Community Impact

Beyond her business achievements, Rachel is passionate about creating positive social impact through her investment activities. Her involvement in social housing bonds and ethical investment criteria demonstrates her commitment to responsible capitalism and community development.

Future Vision

As New Capital Link continues to expand its global reach and product offerings, Rachel remains focused on maintaining the firm’s reputation for excellence while exploring new opportunities in emerging markets and innovative investment vehicles. Her strategic vision positions New Capital Link to capitalize on evolving market trends while delivering consistent value to clients.

Rachel Buscall’s leadership represents the perfect combination of financial expertise, strategic vision, and ethical commitment, making her an exceptional leader in the alternative investment industry.